John Jordan is a Dublin based photographer working on commercial and personal projects. His portfolio includes portraiture, landscape, food and pretty much anything else at which you might point a camera.
The logo concept developed from exploration of John’s initials. Arranged in a circle, the crossbar of the uppercase J recalls the aperture of a camera. Type circles the symbol acting as the rim of a lens. The logo comes to life in print, where the central symbol is embossed, so the mark is formed from a play of light and shade.
Quality Italian paper was sourced for the letterhead, invoices, quotations and compliment slips. Business cards come in a choice of black and white.