Heritage is an initiative which was launched during Design Week 2009, and aims to represent contemporary Irish Furniture Design and Designers. We were approached to develop a logo and business cards for the launch.

Given the nature of the Heritage’s work, we wanted to reference a classic typeface for the logotype. We chose Helvetica. We began to break the type apart, to deconstruct the typeface, and by breaking it down and reassembling it, created a unique mark.